You wouldn't believe how hard it is to find a chart that includes 1995 to the present. The chart above shows the history of Raw ratings. Here's a website that shows more details on 1998 to the middle of 2012.
As the charts show, ratings are down significantly since the early 2000s. But 2012 was the worst year for WWE ratings since before the Attitude Era began. It was a year dominated by John Cena and CM Punk.
As mentioned in earlier slides, ratings go down when Cena is not on the show. But WWE has featured CM Punk and John Cena heavily over the past year, and all they have to show for it is terrible ratings.
After years of declining ratings, it's tie for WWE to make a change. WrestleMania may be the only thing keeping WWE afloat financially at this point, so would it really hurt to try something new? And by new, I mean Ryback.
Some may argue that WWE tried CM Punk as champion and all they got were bad ratings. But the 2012 ratings were simply the natural effect of the years-long decline in ratings. Only The Rock's return buoyed Raw ratings in 2013. And now that he's gone, ratings are dropping once again.
It's time for WWE to try something new. Maybe leave behind PG and move Cena out of the way. That experiment failed. Ryback could very well be the next face of WWE. He should be.
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